"No, it's Roaster not Rooster. "
Even without seeing the rooster, just simply answering the phone people think that our business is Red Rooster Coffee. Some link us to the coffee from years back that was called 'Red Rooster Coffee' and others just subliminally put Rooster after the red without even knowing why. Probably because there is at least one Red Rooster Cafe in every other town in the midwest and it just seems right.
The reasoning behind the name Red Roaster Coffee Co. is for the rooster and the roaster. Our coffee roaster (the machine, not the person) is red and our mascot is the rooster because our motto is 'morning can't come soon enough'. That is the inherent character of every rooster out there and most avid coffee drinkers. So, putting the two together we came up with our ingenious logo. Now you know.
